The worlds of social media and real estate sales were destined to intertwine. After all, both are concerned with personal space and communication, and with the business of building trust between professionals and their clients. It’s a match made in heaven!
Naturally enough, many of the earliest pioneers of social networking using online tools have been those in the Real Estate industry, taking advantage of the powerful, and FREE, tools in order to build reputations, develop authoritative voices in their fields, and to win the trust (and therefore the business) of home buyers and those selling a home.
Real Estate and social media: a model for all industries
Really, this exercise is the model for all businesses participating in social media spaces. Building a company, or an individual reputation, that is trustworthy and then establishing direct communications with peers and clients are the oldest and best business practices there is.
For us in the building industry, the important focus here is on how social media has significantly impacted how homes are bought and sold, and how the rise of online interaction between homebuyers, sellers, and Realtors has changed the way the process is approached by all three groups.
Teri-Lynn Conrad: Real Estate and social media innovator
I asked Real Estate professional, online strategist, and social media proponent Teri-Lynn Conrad to weigh in on her own personal thoughts when it comes to the link between buying and selling homes, and using social media.
Teri-Lynn is an active community member local to BuildDirect, and specifically to the Langely, BC area. Her leadership in the area of utilizing social media platforms and best practices is rivaled only by her enthusiasm for connecting with peers and with customers.
Here’s what she had to say.
no comment until now